17 Key Elements Of A Super Successful Blog Post (Writing A Perfect Article)

by | Oct 27, 2020 | Blogging tips | 8 comments

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17 elements of a super successful blog post

You’ve successfully started your blog and you’re ready to put out some quality articles into the world.

But before you start writing your first post, have you wondered what separates a super successful blog post from a bunch of articles on the same topic?

How do you make sure that your blog post attracts visitors to your blog, intrigues them, and makes them come back again and again?

In this post, I’m going to answer all of such questions!

You’re going to find out what are the 17 key elements of a super successful blog post and how you can use them to write captivating articles.

Lets get going, shall we?

Lyrical Host

1. Catchy Title or Headline

Every successful blog post tends to have a really captivating title or headline. It is something that can decide the future action of your readers.

How?

Because your readers decide whether your post is worth reading or not based on your title.

Your title is what makes them click on your links and read your post.

How do you write a compelling title or headline?

  • Include power or emotional-trigger words.
  • Odd numbers tend to perform better than even numbers
  • Write for humans and not for robots.
  • Include the main benefit of your post in the title.
  • Test your title with a headline analyzer tool.
  • Be specific and avoid click baits.

Follow these simple tips and you’ll definitely be able to write captivating titles or headlines for your blog posts.

2. Table of Contents

This is something that many bloggers or content creators ignore or don’t pay much attention to.

Yet, a table of contents is one of the most important elements of a super successful blog post.

Why?

Because not only it’s good for SEO but it also enhances your user experience.

Not everybody is going to read your whole post. Some of them might be interested in a specific sub-topic or part of the post.

A table of contents makes it extremely easy for them to locate that part.

How do you add a table of contents in your blog posts?

If you’re on WordPress (just like me), you can use the Easy Table of Contents plugins to automatically add a TOC in all of your blog posts.

 3. Strong Opener

I used to struggle with this a lot!

A strong opener or introduction is what hooks your readers towards your actual content.

If you bore your audience in the opening paragraph of your article, chances are that they might leave and this will hurt your bounce rate as well.

Ask questions, build curiosity, and tell them what they can expect from the blog post.

With time, the more content you create the better you’ll get at this.

4. Keywords

Well, well, well! This one was obvious, wasn’t it?

You need to do proper keyword research and include relevant keywords in your blog posts if you want your blog posts to rank in search engines and bring organic traffic.

You need to have a primary or focus keyword, the topic on which the blog post is based, and a few related keywords spread across your article.

A quick warning though: don’t overdo it and keep it natural!

You’re writing for actual humans and not for bots or crawlers.

Keysearch is a great & affordable tool for Keyword research. I use it and highly recommend it to everyone who is just starting out.

5. Headings & Sub-Headings

Formatting your blog post is equally as important as creating quality content.

You need to use headings & sub-headings to organize your post rather than writing big junks of text.

You want your readers to be easily able to analyze your content by just scrolling through your post rather than reading your entire post.

Using headings & sub-headings is also good for SEO and is the building block of your table of contents.

6. Images/Videos

Let’s accept it, we prefer images and videos over textual content. Humans are visual creatures.

Adding images or videos in your blog posts not only makes it more visually appealing, but it’s also good for SEO.

Moreover, people also tend to share content that includes images or videos more than the content with no media at all.

7. Internal Links

First of all, what do I mean by internal links?

It means that you have to link to your other relevant blog posts inside your blog post to create a network or web of interlinked content.

It has 3 major benefits:

  • It’s good for SEO.
  • Search Engine crawlers tend to crawl more of your content.
  • Your readers stay longer on your website thus reducing your bounce rate.

Just keep in mind that you link to only relevant blog posts rather than linking to every other post on your blog.

And, try that none of your blog posts are dead ends i.e. have no internal links.

8. Opt-in freebie

Your blog posts are meant to attract your readers but successful posts are those which capture those readers.

You must have heard that “the money’s in the list!”.

So, your job is to capture your readers and send them to your email list, where you nurture them and sell your products or services to them.

All of this isn’t gonna be possible if you don’t add an opt-in freebie form inside your blog posts.

If your opt-in freebie is highly related to your post, you’ll get more conversions.

If you’re planning to get started with email marketing and build your email list, I highly recommend ConvertKit. You can easily build and customize opt-in forms inside the tool itself. Plus, you can get a 30-day ConvertKit trial through my link (rather than the regular 14!).

9. Affiliate Links

If you’re putting so much effort into creating the most valuable content for your audience, you’d wanna make some money out of it as well.

That’s where affiliate marketing comes into play.

If you happen to mention relevant products or services within your post and they have an affiliate program, make sure that you include their affiliate links.

But, don’t just spill your affiliate links everywhere inside your post. You wanna make sure that you only mention relevant affiliate products (related to your post) and you actually use and have trust in those products.

Don’t recommend a product that you’d not use yourself or recommend to your mother/best friend.

10. Social Share Icons

Any blog post is totally incomplete without social sharing icons.

You need to accept that people are lazy and it’s hard for them to copy & paste your link to share your post, no matter how great your article is.

That’s why you need to have social sharing icons on your blog and make it easier for your audience to share your content on different social media platforms.

For my blogs, I use the Sassy social share plugin and I really like the way it allows me to customize the icons while being lightweight at the same time.

11. Meta Description

A meta description is something that’s not directly related to SEO or anything but it can help you get more website clicks and hence it’s important.

If you write a captivating meta description and your blog post shows up in the search results in Google, the chances of your post getting a click will increase.

This will increase your CTR and thus improve your SEO indirectly.

But, oftentimes bloggers ignore or forget writing meta descriptions for their posts.

If you use an SEO plugin like Yoast or RankMath, you can easily write your meta description from their options.

12. Featured Image

When someone shares a link on any social media platform you’ll notice an image in the link preview.

That image is called a featured image and it can drastically improve your link clicks.

Make sure that you include a featured image in each of your blog posts.

Oftentimes, when there’s no featured image set for a post, platforms pick up the first image on that web page and show it in the preview.

Now, if you’ve not added a featured image and the first image is totally not relatable to the post, it’ll show up in the preview and affect your CTR.

So, adding a featured image is a must as well.

13. Summary or Conclusion

How you end your blog post is equally important as how you start it.

You wanna make sure that you summarise your post and conclude it with a strong call to action.

Whether it’s asking your readers to comment, share your post, subscribe to your list, or purchase your product, your summary or conclusion is incomplete without a CTA.

Some people are just going to scroll down to the summary and it’s important that you give them what they want.

14. Pinterest Pin Image

Pinterest is the major source of traffic for most bloggers and many people like to save blog posts in their Pinterest account.

Adding a Pin image specifically for the readers gives them a strong reason to pin your post and thus increase your reach.

Make sure that your Pin image is in the ratio 2:3 or at least 600px X 900px. Pinterest prefers vertical pins.

You can see my pin image at the bottom of the post and don’t forget to pin it to one of your Pinterest boards as well.

15. An Author Bio

It’s important to let your audience know about the person behind such an awesome article.

You not only want your readers to connect with your content but you also want them to connect with you as well.

That’s why you need to have an author bio at the bottom of each of your articles to let your readers know about you as well.

16. Comment section

Do I even need to mention this?

Blogging is a two-way conversation, not a one-way lecture and that’s why you need your readers to engage with your content as well.

Having a comment section in your blog posts allows your readers to share their thoughts & opinions and ask questions as well.

And like everything else, it’s good for SEO as well.

17. Related Outbound Links

“Out-what links?”

By outbound links, I mean linking to other related websites within your post.

By linking to other websites not only you’re proving additional resources to your readers but Google also sees you as a source of information and thus this helps your SEO as well.

So, make sure that you link to at least 1 other website within your post. And if it’s a .edu or .gov link, then even better! 

Final Words

If you want to write the perfect blog post, then you need to include all these elements in your post.

This will help you get more readers, shares, subscribers, and sales.

And if you found this post useful, please pin it to one of your Pinterest boards. It won’t take more than a few seconds.

17 key elements of a super successful blog post.

Recommended resources:

Pinterest with Ell

Divi WordPress Theme

Do you know that our website was created without adding or messing with a single line of code? Yes! That’s the power you get with the Divi theme. We use Divi for all of our websites and our clients in our creative agency business and highly recommend it to everyone.
Legal Page templates for bloggers

Legal Page Templates

We use Lucrezia’s legal templates on our blogs and highly recommend it. She is an international lawyer (with a Ph.D., big stuff!) and has helped thousands of bloggers. She knows her thing and her legal page templates are the most affordable in the market.

ConvertKit

Email Marketing Tool

ConvertKit was specifically created keeping bloggers and content creators in mind. It is the most recommended email marketing tool for bloggers.
Plus, if you choose to try it through our link, you get a special 30-day trial instead of the regular 14.

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8 Comments

  1. Danielle

    Thanks for the tips!

    Reply
    • Rahul Choudhary

      You’re most welcome! Thanks for stopping by.

      Reply
  2. Mark Henry

    Rahul,

    I’m being here for the first time. Your site template and layouts are just mind-blowing. By the way, human brains are likely to engage with media rich content more than plain texts. Also, adding images, screenshots and videos can help better communicate our messages to the audiences. Your ideas are great!

    Reply
    • Rahul Choudhary

      Thank you very much, Mark. I’ll make sure to add more media to my content.

      Reply
  3. Tricia Phillip

    Great Tip! Man,

    These are really amazing tips to write a successful blog post. You mentioned the best on-page factors also. This is enough guide to write a successful blog post. Keep posting well.

    Thanks for the detailed article.

    Reply
    • Rahul Choudhary

      I’m glad you post it helpful. Thank you for your kind words and for stopping by! 😉

      Reply
  4. Ryan K Biddulph

    Smart tips here Rahul. Amazing how focusing on a few details and over-delivering with the depth and value of your blog post allows the post to take off on its own. I am seeing how doing a really good job with a 2500 word, SEO-optimized, highly targeted post drives Google traffic and increased organic traffic through folks who share my posts freely, via their blogs and social media. Do a great job and the post even begins to promote itself partially, organically, through your happy readers.

    Ryan

    Reply
    • Rahul Choudhary

      Indeed! A “great” post oftentimes ends up promoting itself. Love your insight and thanks for stopping by!

      Reply

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