Is Cold Email Dead? Write Responsive Cold Emails (+ Free Outreach Template)

by | Nov 3, 2020 | E-mail Marketing | 2 comments

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Is cold email dead

Cold emailing is an old practice that stretches back to the early days of messaging. However, some people still struggle to grasp the basics of cold emailing.

Some people fail to personalize their emails or effectively address their intention in the body of the email. Others refuse to or simply forget to follow up with their recipients.

As a result, cold emailing doesn’t always have the most stellar reputation among these people. But if you know how to write a good email and effectively strategize your messaging, you can find great success with cold emailing. 

Not sure where to start? Don’t worry, I’ve got you covered!

In this post, I talk about cold emailing best practices as well as provide you a free cold email template you can work off of.

The main topics I will be covering include:

  • The basic concepts and purposes of cold emailing
  • Best practices for sending emails people will open
  • A solid cold email template you can start with

Knowing how to create enticing cold emails can do wonders for your blog or business. You can get more guest post opportunities, backlinks, and collaborations, etc.

So let’s get started, shall we?

Man checking his email laptop

Cold Email — Why Do People Bother With It?

The concept of a cold email is simple.

It is an email that you send to someone with whom you have no prior relationship or connection. There are a number of different reasons why you would send a cold email.

You might want to form a connection with someone in your industry who you admire. Or you want to start a relationship with someone at a company that you think would benefit greatly from your services. 

In order to reach these people, you will want to find them where they are most likely to be. For most professionals, this is their company email inbox.

And hence, it makes sense to reach out to them via email.

Why Cold Email Still Works

Because we receive so many emails in our inboxes in just one day, some people wonder whether cold emailing is worth the trouble.

After all, you’re competing against dozens of other work emails, newsletters, and company emails that you might fear that yours will get lost in the shuffle.

But if you know how to effectively write personalized emails that target the interests of your recipient, you can enjoy great success with your cold email strategies

Hundreds of other businesses have found cold emailing to be an effective method for networking and increasing their sales rates.

Countless bloggers & content creators are using cold emails as a part of their outreach strategy.

But how did they do it? They used the following best practices to engage their recipients.

Best Practices for Cold Emailing

Now that you understand the “why” behind cold emailing, it’s time to review “how” you can effectively do it.

Guy checking emails in his smartphone

Writing a cold email that will receive a response requires strategy and good writing.

Everyone from small financial companies to large, multimillion-dollar businesses can owe some part of their success to cold emailing. When starting out, you need to network with others and form strong relationships with potential customers.

How do you do this? Through cold emailing. 

As you strategize your emails, you need to keep these cold email best practices in mind:

  • Try to send your emails in the morning between 8:30 am and 9:00 am when your recipients have a little more time to read through their emails
  • Make your email subject line short and specific
  • Avoid too much rambling in your email
  • Personalize your email by addressing the recipient by their name and why you want to do business with them
  • End with a call-to-action to encourage them to engage and start a relationship with you
  • Don’t put any links in your email that you ask them to click — it looks a little suspicious

Try This Free Email Outreach Template

Now that we have gone through cold emailing best practices, it will probably be helpful to go over a cold email template.

Using a template can make it easier for you to come up with your own emails.

You don’t need to copy the template word for word, but it will help you visualize the different components of a cold email that will increase your chances of receiving a response.

People receive dozens of emails in their inbox every day — this template will help you make yours stand out.

Ready to start sending out some cold emails? Grab your template from below to get started!

You’ll notice this email was short and straightforward. The writer made a basic introduction that included a specific reason as to why they were reaching out to the recipient. They also talked about what they could potentially do together as partners before closing with a quick call-to-action.

Final Words

When done right, cold emailing can help you make meaningful connections and increase your sales rate.

But if you write vague emails that offer little to no information about what you can do for the recipient or worse, spammy emails that will get sent right to the trash, you will find yourself unsatisfied with your results.

Following these best practices as well as the email outreach template I provided will help you see the results you want.

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Write responsive cold emails

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2 Comments

  1. Allyanna Corcoran

    Thanks for posting this! It was really helpful!

    Reply
    • Rahul Choudhary

      I’m glad you found it useful. Thanks for stopping by!

      Reply

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